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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Sep 17, 2019

Chris Sully, Marketing Manager at Funko, joined us for this episode of the Business of Social. Funko is the world's leading creator in pop culture collectibles and holds thousands of licenses to properties like Marvel and Star Wars and creates pop culture collectibles for fans to collect.

Funko does a great job of...


Sep 10, 2019

Brendon Mulvihill, SVP - Head of Licensing at Jukin Media joined the show to discuss all things UGC! Jukin licenses content for shows like Tosh.0 and Ridiculousness and also owns their own sub-brands: Fail Army, People are Awesome and The Pet Collective which have millions of followers and subscribers between...


Sep 4, 2019

 

On this episode we were joined by Kevin DeShazo, CEO at Fieldhouse Media, which helps college athletes, coaches and administrators be better on social media. He wrote a book called Leadership Interrupted, and he is also a part of Culture Wins, where he helps teams create championship level culture. 

Today's episode...


Aug 27, 2019

On today's episode we were joined by Dana Robinson, the VP of Content at StockX. Dana has worked at NBC, Fandango, Turner and is now overseeing all things content at StockX. 

We spoke with Dana about building a loyal brand following and what steps brands need to take in order to come across to their fans as authentic....


Aug 15, 2019

How do grow your customer base? How can you turn someone from a one time buyer to a repeat customer? Which data should you be focusing on to help grow your sales numbers? 
 
If you want the answers to those questions, Emad Kazi has you covered. He has worked at Apple, eBay, Lyft and is now the Global Lifecycle Manager...