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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Jul 30, 2019

On this episode of Business of Social, David sits down with James Royer, the Director of Digital Marketing at Merrell, to explore the crucial elements of effective brand storytelling and how it drives brand growth. The conversation delves into the distinguishing factors between brands that focus on building a community...


Jul 16, 2019

On this episode of Business of Social, Kelsey Cohen, the Marketing Director at Bloomscape, joins David to discuss the essential elements of successfully marketing a product from scratch. They delve into the significance of building a strong community, crafting a well-defined brand voice, and implementing a comprehensive...


Jul 9, 2019

Head of US Sports at Instagram, Dev Sethi, joined the Business of Social to discuss all things Instagram. What led to IG becoming the  powerhouse that it is today? What can we expect from IGTV in the future? What will Instagram look like in 1 year? 5 years? Dev also gives his thoughts on best practices for social, how...


Jul 2, 2019

On this episode of Business of Social, we talked with Ann about how the business of sports marketing has evolved, best practices for marketing yourself and your products and career advice for anyone whose looking for a way to stand out and advance their career. Ann Crandall, is the former CMO of the Big East conference...