Jul 30, 2019
James Royer has worked at the Tampa Bay Lightning, the Kansas City Chiefs and now he has moved on to the brand side as the Director of Digital Marketing at Merrell.
On todays show we discuss brand storytelling and what differentiates brands who try and build a community vs. brands who try to build a consumer base....
Jul 16, 2019
Kelsey Cohen, Director of
Marketing at Bloomscape, joined the show to talk about what it's
like to market a product from the ground up and how that process
compares to marketing an established brand.
On this episode we discuss the importance of community, building a social media strategy, brand voice, providing...
Jul 9, 2019
Head of US Sports at Instagram, Dev Sethi, joined the Business of Social to discuss all things Instagram. What led to IG becoming the powerhouse that it is today? What can we expect from IGTV in the future? What will Instagram look like in 1 year? 5 years?
Dev also gives his thoughts on best practices for social, how...
Jul 2, 2019