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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Nov 12, 2019

On this episode of Business of Social, David is joined by Anmol Malhotra, Head of Sports Partnerships at Snapchat. They discuss the resurgence of Snapchat, the changes Snapchat made to its interface and strategy, and why it is such a great tool for reaching a younger audience. Anmol also gives some great advice on what it takes to launch a successful Snapchat channel, some tactics brands can use to reach the younger demographic, and what users can expect to see from Snapchat moving forward.