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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Feb 11, 2019

 

On this episode John Paik, Executive Marketing Consultant, joined the show to talk about his time working on the Nike marketing team, his favorite campaigns and activations that he was apart of and what makes Nike's brand so unique. 

He discusses marketing 101 and why brands need to really understand and focus on their consumers and get to know them. How to take risks and do things a little differently to make your brand stand out. Why does your consumer buy your product and what sets you apart from the competition? 

FOLLOW THE GUEST, John Paik
LinkedIn: https://www.linkedin.com/in/johnpaik1/
Instagram: @jpaiky 


FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/


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An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
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