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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Jan 25, 2019

On this episode Matt Tierney, Managing Editor Team Content for the Toronto Raptors, joined the Business of Social to speak about what it's like running all things social for an NBA team, the art of storytelling and the importance of building a relationship with the team. 

He discusses all of the excitement that came with the team adding  Kawhi Leonard, a top 3 player in the NBA, and the challenge of how to handle saying goodbye to DeMar DeRozan, who had been a franchise icon for 10 years. 

Matt gives his take on #NBATwitter, the balance between sponsorship and social, where he thinks social is headed, and overall insight into the industry.

FOLLOW THE GUEST, Matt Tierney 
LinkedIn: https://www.linkedin.com/in/matt-tierney-46886558/
Twitter: @TierChild 


FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/


FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

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