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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Jul 16, 2019

 

Kelsey Cohen, Director of Marketing at Bloomscape, joined the show to talk about what it's like to market a product from the ground up and how that process compares to marketing an established brand. 

On this episode we discuss the importance of community, building a social media strategy, brand voice, providing value to your fans/customers and the importance of customer retention. 

What are some unique ways you can provide value to your customers in a way where they want to be a part of the product and involved with the community as a whole? 

FOLLOW THE GUEST, Kelsey Cohen

LinkedIn: https://www.linkedin.com/in/kelseycohen33/
Twitter: https://twitter.com/kelseymaybe

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
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LinkedIn: https://www.linkedin.com/in/brickley/


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An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
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