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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

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  2. Instagram is Turning Into The New QVC with Peter Leeb

Instagram is Turning Into The New QVC with Peter Leeb

Apr 25, 2019

Peter Leeb, EVP, Head of Partnerships & Operations at Studio 71, joined Business of Social to discuss marketing with modern technology, his core beliefs when it comes to social platforms, and the keys to marketing to different audiences. Is Instagram the 2019 version of QVC? How effective are targeted ads? Are influencer partnerships worth it?