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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Jul 30, 2019

James Royer has worked at the Tampa Bay Lightning, the Kansas City Chiefs and now he has moved on to the brand side as the Director of Digital Marketing at Merrell.

On todays show we discuss brand storytelling and what differentiates brands who try and build a community vs. brands who try to build a consumer base. Building fans of your brand and expanding your storytelling capabilities are the major corner stones for brand growth.

James covers his beliefs on following the data and the importance of tweaking, evolving and growing your digital strategy.

 

FOLLOW THE GUEST, James Royer
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FOLLOW THE HOST, David Brickley:
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YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/


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An STN Digital Production:
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