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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Aug 27, 2018

Samantha Wood is the Director of Social at the raining Super Bowl Champions, the Philadelphia Eagles. Since 2009, she’s been in the sports industry starting at ESPN, the Boston Bruins, the Philadelphia Flyers, and now the Eagles, just to name a few.  

The Eagles social team saw earth shattering growth numbers coming off the Super Bowl win. Many would say it’s easy when you win, but her team was able to capitalize on moments that very few teams could compete with.

On this episode, we chatted with Samantha about how sound strategy and preparation led to a jackpot of growth. Tons of 'takeaways' in this one!

 

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An STN Digital Production

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