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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Jun 25, 2019

Taylor Stern is currently the Content Strategist for the Dallas Cowboys, after spending three years as the social media coordinator. Prior to that she was the Marketing and Communications manager at the Goodyear Cotton Bowl Classic and has enjoyed her past year in the DFW Area.

Taylor joined us on the Business of Social to discuss the importance of player relationships, whats it's like working for a major brand, content distribution and knowing the lane your brands occupies. 

Taylor advises her peers to "not give in to social fomo."

"Of course you want your brand to be engaging and have fun, but you don't need to be a part of every single pop culture topic or social trend. You have to find your balance and stay in your social lane" 

FOLLOW THE GUEST, Taylor Stern
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Instagram: @taystern

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