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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Nov 26, 2019

Michael Bucklin, VP of Digital Content at Fox Sports, joined the Business of Social to talk all things social/digital, how the current landscape is evolving and what are the key metrics all digital teams should be focusing on.

How does your strategy change when you see your fans shift towards consuming content on Instagram or YouTube vs. television? How can you make the most out of the time you get with the talent? What are some KPI's or metrics teams should be focused on moving into 2020?

Michael answers all of the above questions, gives his thoughts on the current state of the industry and offers advice to industry vets and up and comers who are looking to advance their career in social/digital. 

 

FOLLOW THE GUEST, Michael Bucklin
LinkedIn: https://www.linkedin.com/in/michael-bucklin-5598a51a
Twitter: @TheBuckStuff
IG: @TheBuckStuff

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com