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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Jul 16, 2019

 

Kelsey Cohen, Director of Marketing at Bloomscape, joined the show to talk about what it's like to market a product from the ground up and how that process compares to marketing an established brand. 

On this episode we discuss the importance of community, building a social media strategy, brand voice, providing...


Jul 9, 2019

Head of US Sports at Instagram, Dev Sethi, joined the Business of Social to discuss all things Instagram. What led to IG becoming the  powerhouse that it is today? What can we expect from IGTV in the future? What will Instagram look like in 1 year? 5 years?

Dev also gives his thoughts on best practices for social, how...


Jul 2, 2019

Ann Crandall, is the former CMO of the Big East conference and has worked at the Pac-12, the NBA and DirecTV. When it comes to the sports marketing industry, Ann has seen and done it all. She specializes in partnerships, advertising, content distribution, 360 marketing campaigns and ticket sales.
 
On this episode, we...


Jun 25, 2019

Taylor Stern is currently the Content Strategist for the Dallas Cowboys, after spending three years as the social media coordinator. Prior to that she was the Marketing and Communications manager at the Goodyear Cotton Bowl Classic and has enjoyed her past year in the DFW Area.

Taylor joined us on the Business of...


Jun 18, 2019

Special Edition Episode! David Brickley (Owner/CEO of STN Digital), moderated a panel with Morgan Dewan (VP of Social at Turner Sports), and Dev Sethi (Head of Sports at Instagram). The panel was titled "The Social Game Changers" at the 2019 ProMax Conference in Los Angeles, CA

While on stage they discussed how the...