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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

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  2. Marketing Tips and Tricks from a CMO with Ann Crandall

Marketing Tips and Tricks from a CMO with Ann Crandall

Jul 2, 2019

On this episode of Business of Social, we talked with Ann about how the business of sports marketing has evolved, best practices for marketing yourself and your products and career advice for anyone whose looking for a way to stand out and advance their career. Ann Crandall, is the former CMO of the Big East conference and has worked at the Pac-12, the NBA and DirecTV. When it comes to the sports marketing industry, Ann has seen and done it all. She specializes in partnerships, advertising, content distribution, 360 marketing campaigns and ticket sales.