Sep 10, 2019
Brendon Mulvihill, SVP - Head of Licensing at Jukin Media joined
the show to discuss all things UGC! Jukin licenses content for
shows like Tosh.0 and Ridiculousness and also owns their own
sub-brands: Fail Army, People are Awesome and The Pet Collective
which have millions of followers and subscribers between YouTube
Brendon breaks down best practices, how to avoid getting into trouble and how the right UGC strategy can take your brands marketing strategy to the next level.
User Generated Content runs the internet, but it's a little bit
like the wild west in its current state. "People are using
copyrighted material, is it fair us? Is it parody law? There's
still a lot of grey area there."
FOLLOW THE GUEST, Brendon Mulvihill
FOLLOW THE HOST, David Brickley:
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