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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Sep 10, 2019

Brendon Mulvihill, SVP - Head of Licensing at Jukin Media joined the show to discuss all things UGC! Jukin licenses content for shows like Tosh.0 and Ridiculousness and also owns their own sub-brands: Fail Army, People are Awesome and The Pet Collective which have millions of followers and subscribers between YouTube and Instagram.

Brendon breaks down best practices, how to avoid getting into trouble and how the right UGC strategy can take your brands marketing strategy to the next level.

User Generated Content runs the internet, but it's a little bit like the wild west in its current state. "People are using copyrighted material, is it fair us? Is it parody law? There's still a lot of grey area there."

FOLLOW THE GUEST, Brendon Mulvihill 
LinkedIn: https://www.linkedin.com/in/brendonm
IG: @bmulvihill

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
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