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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Dec 17, 2019

How do athletes, celebrities and influencers effectively monetize their social media channels? What's the most effective way to have a spokesperson advertise for you? Should you use a larger influencer with a huge following to maximize eyeballs and awareness of your product? What about a smaller level influencer who may...

Dec 10, 2019

On this episode we are joined by Dave Feldman, VP of Social Media Marketing at the NFL.

We talked with Dave about the trends and the types of content that are resonating with the NFL audience and how they continue to test the waters. The importance of constantly adjusting their strategy and trying new things to keep...

Dec 4, 2019

When a brand launches a new product that crashes on launch day, is that actually a good thing for their business?

On this mini episode David and Producer Will look back at some of the recent examples of product crashes and discuss how that effects the brand from a marketing angle.

Is this a tactic that should be...

Nov 26, 2019

Michael Bucklin, VP of Digital Content at Fox Sports, joined the Business of Social to talk all things social/digital, how the current landscape is evolving and what are the key metrics all digital teams should be focusing on.

How does your strategy change when you see your fans shift towards consuming content on...

Nov 12, 2019

On this episode of the Business of Social David is joined by Anmol Malhotra, Head of Sports Partnerships at Snapchat. They discuss the resurgence of snapchat, the changes snap made to its interface and strategy, and why it is such a great tool for reaching a younger audience.

Anmol also gives some great advice on what...