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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

  1. All Episodes
  2. 2025
  3. 04

How to Guarantee Maximum Engagement of Your Most Viral Moments (A Step-by-Step Guide)

Apr 24, 2025

Going viral is great—but what you do after the moment is what really counts.

In this episode, David Brickley and Jason Samuelson break down exactly how to remix viral content to squeeze every last bit of ROI out of it. From behind-the-scenes fan cams to nostalgic anniversary posts, they walk through real examples from...

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How to Measure Upper Funnel Marketing

Apr 4, 2025

How do you prove the value of social media when your content isn’t tied directly to conversions? In this episode, David Brickley and Jason Samuelson break down the misunderstood world of upper funnel marketing—and how to actually track success beyond just clicks and conversions.

 

📊 Key Topics Covered:

  • Why CMOs...

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