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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

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  2. 2025
  3. 06

This One Platform Reaches 90% of $75K+ Earners (and You’re Not Using It)

Jun 25, 2025

Sleeping on YouTube Shorts = leaving serious money on the table.

In this episode, David Brickley breaks down why YouTube Shorts is the most underrated (and underused) platform—and why your brand should be taking it way more seriously.

📊 This episode covers:

- Why 90% of $75K+ US earners are on YouTube
- The crazy...

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The Real Reason Your Content Isn’t Going Viral

Jun 18, 2025

Your content isn’t going viral because… it’s not being shared.

In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn’t nearly enough anymore.

📈 This episode covers:

- Why shares and DMs matter way more than likes

- How platforms...

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