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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Nov 12, 2019

On this episode of the Business of Social David is joined by Anmol Malhotra, Head of Sports Partnerships at Snapchat. They discuss the resurgence of snapchat, the changes snap made to its interface and strategy, and why it is such a great tool for reaching a younger audience.

Anmol also gives some great advice on what it takes to launch a successful snap channel, some tactics brands can use to reach the younger demo and what users can expect to see from Snap moving forward. 

FOLLOW THE GUEST, Anmol Malhotra

FOLLOW THE HOST, David Brickley:

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STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.