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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

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  2. How To Build An Effective Content Strategy For Your Brand with Curt Doty

How To Build An Effective Content Strategy For Your Brand with Curt Doty

Jul 12, 2018

Curt Doty is the CEO of Vertuoso, a marketing and branding consulting firm focused on business development, branding, social strategy, digital content, integrated marketing, and user experience. He got his start in television at ABC News, and then transitioned into the entertainment industry focusing on marketing and branding. This led to a career in the movie industry where he was the VP of Creative Services at Universal Pictures, ultimately leading to his career in PR and brand work.

On this episode, we talk with Curt about how to effectively build out a content strategy, mobile-first strategy, and digital ecosystem in today's digital world.

 

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