Jul 30, 2019
On this episode of Business of Social, David sits down with James Royer, the Director of Digital Marketing at Merrell, to explore the crucial elements of effective brand storytelling and how it drives brand growth. The conversation delves into the distinguishing factors between brands that focus on building a community versus those that prioritize building a consumer base, highlighting the importance of developing a loyal fanbase and expanding your storytelling abilities. James underscores the significance of data-driven decision-making and emphasizes the need to constantly tweak, evolve, and elevate your digital strategy for maximum impact.