Business Of Social: How Brands Can Capitalize on Influencers w/ Ashley Iaconetti

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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

How Brands Can Capitalize on Influencers w/ Ashley Iaconetti

Jan 9, 2018

The self proclaimed "crying girl" from The Bachelor & Bachelor In Paradise, Ashley Iaconetti joins the show! Ashley has impressively capitalized her reality-show fame into a successful influencer

career.

With over 1,000,000 loyal followers across social media and her podcast (which received 50,000 downloads on its first show), Ashley discusses the Business Of Being A Influencer, how she works with brands, what brands are doing wrong when working with Instagram Influencers and much more!

In this episode Ashley I. breaks down:

How many brands she has worked with
What brands are looking for in terms of ROI when they partner with her
What her most successful brand partnership was
How the Instagram algorithm has affected organic reach
How her Snapchat audience changed after the launch of Instagram Stories
The social platform that gets the most organic engagement and success.
The future for social influencers
Her most engaging post to date
The one influencer doing it right in her opinion.
Where is there currently untapped attention in the digital landscape.

FOLLOW ASHLEY:

Instagram

https://www.instagram.com/ashley_iaconetti

Twitter

https://twitter.com/ashleyiaco

The Almost Famous Podcast

https://apple.co/2rlhJH

I Don't Get It Podcast

https://idontgetit.libsyn.com/

SHOW NOTES:

The Logan Paul Situation

http://theatln.tc/2lTcWJP

FOLLOW THE SHOW:

David on Twitter:

https://twitter.com/DavidjBrickley

Brett on Twitter:

https://twitter.com/BrettReganSTN

@bizofsocial:

A STN Digital Production

A San Diego agency that focuses on digital monetization and original content for their clients