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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Sep 3, 2020

On this episode of Business of Social, David is joined by Karin Kildow and Lindsey Vonn to discuss "the business of social". How should athletes/entertainers manage their social feeds? What type of content should you be posting? How much is too much? How should you approach partnership deals?

"You hire a lawyer for legal work, a financial advisor to handle your money, so why wouldn't you hire a social media expert to run your platform and manage your feeds?"

Karin and Lindsey share what its like to have a large following on your social feeds and some tips and tricks for handling that. Lindsey also discusses her thoughts on paid partnerships and her mindset of long term success, as well what she's learned along the way.