Sep 25, 2018
On this episode of Business of Social, David is joined by Lyndsay Signor, Vice President of Consumer Engagement at NBC Sports Group. Lyndsay leads executing 360 marketing plans, including promotion, media execution, sales partnerships and integrations, digital and social activation, and cross-company collaboration, and also oversees the social strategy for all properties within NBC Sports and NBC Olympics. David and Lindsay dig into the nuts and bolts of Lyndsay's marketing strategy, what her day-to-day involves as the Vice President of a major company, and her thoughts on the ever-changing sports industry.