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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

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  2. How TV Networks Balance Linear vs Digital with Lori Hall

How TV Networks Balance Linear vs Digital with Lori Hall

Jun 29, 2018

Lori Hall is the SVP of Consumer Marketing & Creative Services at TV One, spent 2 years at UPtv, and 4 years at Turner. She has developed and launched some of the most successful social media campaigns on the planet, gaining more than 40 million views in less than a week.

On this episode, we had a fantastic conversation with Lori about her thoughts on the digital industry and how it's shifting.   

Here are some of the talking points:

  • [11:04] - Choosing a clear demographic.
  • [12:02] - How to produce original content the right way.
  • [14:39] - The change in TV Network KPI's over the past 5 years.
  • [16:20] - The right way to integrate products into programming.
  • [16:57] - Balancing linear and digital and the conflicts between them.
  • [22:26] - How the KPI is shifting for TV networks
  • [28:52] - How to successfully work influencers
  • [30:36] - The undervalued attention on social media
  • [32:50] - Most important position on a marketing team  

 

FOLLOW THE GUEST, Lori Hall:

LinkedIn: www.linkedin.com/in/lorihall/

 

FOLLOW THE HOST, David Brickley:

Twitter: https://twitter.com/DavidjBrickley
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YouTube: www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: www.linkedin.com/in/brickley/

 

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STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.


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