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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Mar 21, 2018

Madeline Mesevage is the Sr. Manager of Operations for Brand, Marketing, & Digital Strategy at Dick Clark Productions.  DCP produces the biggest events in the industry including the AMA’s , Golden Globes, Billboard Music Awards, Academy of Country Music Awards and many more.  With more than 55 years of award-winning shows, they are the world’s largest producers of televised live-events in entertainment. 

On this episode, Maddy dives into the social strategy behind DCP and how they squeeze out every ounce of fan engagement, topping the rankings.  Here are some of the topics:

  • 0:49 - Maddy's role and day-to-day at Dick Clark Productions
  • 2:19 - The KPIs and other critical elements when preparing for an event
  • 3:57 - Today's main social KPI and how it's changed over the years
  • 5:40 - Why Dick Clark Productions is the best-in-class
  • 6:35 - How to tailor the narrative of content to a specific social platform and it's audience
  • 8:04 - LIVE streaming strategies and how to prepare
  • 10:04 - The growth of digital sponsors/partnerships and how to monetize
  • 12:41 - The importance to success of performers/presenters and their social followings
  • 14:53 - Social influencers: their value and the analytics
  • 18:47 - The effects of social algorithm changes
  • 21:23 - The “must-have” software tools for social
  • 22:45 - When to invest time, energy, & money into new platforms & features
  • 23:42 - The social platform that is “undervalued” that you can capitalize on
  • 25:20 - The most important roles you should have on your core internal marketing, social, and content team
  • 27:15 - The best social network right now
  • 27:30 - The state of Snapchat and how to use it effectively
  • 28:40 - The future of OTT vs. digital
  • 31:20 - How to allocate time & money to create original content for digital exclusives
  • 33:42 - How to get the most from external teams & vendors and utilizing them effectively
  • 35:22 - Tips for creating a well-branded experience for your audience
  • 38:07 - Types of content & brand integrations that mesh perfectly
  • 39:55 - DCP’s social strategy in-between shows, the offseason, when engagement is lower
  • 42:01 - How to approach "moments" primed to go viral and the shift in real-time strategy
  • 43:48 - The future of the social industry (YouTube strategy)
  • 48:29 - Planning events: the preparation and time involved


FOLLOW Maddy: 

Twitter: @MaddyMesevage



David on Twitter: @DavidjBrickley

Brett on Twitter: @Brett_T_Regan







An STN Digital Production

STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.