Feb 8, 2018
On this episode of Business of Social, Jordan Maleh, Director of Digital Marketing & Communications at the Big Ten Network, shares his insights on the College Football industry, including mergers and acquisitions, and sponsorships. David and Jordan explore strategies for monetizing social content, navigating constantly evolving social algorithms, and leveraging live sports. They also delve into the future of advertising and discuss what brands can do to create effective social content that resonates with their audience. If you're looking to stay ahead in the world of College Football and social media marketing, this episode is a must-listen.