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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

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  2. Why You Should Have a Startup Mentality in Social Media with Ken Gibbs, Jr.

Why You Should Have a Startup Mentality in Social Media with Ken Gibbs, Jr.

Nov 6, 2018

On this episode of Business of Social, David is joined by Ken Gibbs, Jr., Vice President of Digital Video and Social Content at BET Networks. Ken takes us on a tour of his role and experience at BET and why being flexible with your social strategy is extremely important. We talk about his core beliefs at BET, how to maximize social distribution, and the mistakes brands are making.