May 16, 2019
Director of Digital Media for the Denver Broncos, Ben Hunt, joined the business of social to discuss what it's like running all things social/digital for an NFL team.
How do you shift your approach for a losing season vs. a winning season? What would you do with unlimited budget?
Ben gives his take on how the team handles should be managed, what it's like to spike up for a game day, and the "arms race" that has become schedule release day.
How do you handle a new platform like TikTok or IGTV? Do you dive in head first, or let others test the waters for you?
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