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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

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  2. The Evolution of Social Platforms & How to Stay Ahead of the Curve with Shona Rosenblum

The Evolution of Social Platforms & How to Stay Ahead of the Curve with Shona Rosenblum

Jul 19, 2018

Shona Rosenblum is the co-founder of Grand Slam Social, a boutique social media marketing company that provides expert advice on how to infuse social media into all aspects of a marketing plan. Working as a Social Media Strategist at Breeders' Cup Limited and an Account Executive at Racepoint Global, she climbed her way up the PR and marketing ladder to where she is today!

On this episode, we chatted with Shona about the horse racing industry in the sports world, how to target different demographics, and how to maximize your social and digital space as it continuously evolves.

 

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