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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Jan 15, 2018

Bryan Srabian is the VP of Digital Media & Brand Development at the San Francisco Giants. He also teaches a Sports Master Program (Sports and Social Media Marketing) at the University of San Francisco. 

He’s been called a Social Media Trailblazer and a Digital Guru, but back when we met in 2014 the way I described him after talking with him for 10 minutes was “Wow. Bryan just gets it!”. 

On this episode, Bryan sheds some knowledge on the industry with topics like:

  • Facebook's Killing of Organic Reach For Brand Pages
  • His fascination with the HQ Trivia gamification model
  • Sports Fans and the Instagram Algorithm Issue
  • Twitter, Instagram, Facebook, Snapchat (which platform sees the most engagement for Giants fans)
  • How do you measure success internally on social media?
  • With so many brands trying to get attention. How should brands cut through the noise?
  • Original Content (Can the SF Giants become just as lucrative as a MTV, FX, ESPN 2)
  • What brands in space are "doing it right" on social
  • How valuable can the Giants social feeds be to sponsorship?
  • Do you anticipate Fortune 500 companies spending more on feeds like yours in 2018?
  • Will E-Sports rival sports like the MLB in 20 years?
  • NBA G-League on Twitch
  • Future of Social. (Alexa)


Twitter @srabe:
Facebook Algorithm Change:
How the San Francisco Giants Became the Most Social Team in Baseball (via Ad Week 2015)
David on Twitter:
Brett on Twitter:
A STN Digital Production
A San Diego agency that focuses on digital monetization and original content for their clients