Preview Mode Links will not work in preview mode

On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Feb 23, 2021

David is joined by Courtney Bagby, CEO of Little Red Management, to discuss all things influencer marketing.

Short term deals or long term deals?
How important are authenticity and consistency?
Locating the right influencer for your target demo?
1 Large influencer or 10 small ones, whats the better strategy?


Feb 15, 2021

Monica Rigali, Global Head of Marketing and E-commerce, at JanSport and Eagle Creek joined the Business of Social to talk about the fundamentals of marketing and how she balances the task of marketing to two different demos on a daily basis. Monica gives advice on building brand loyalty and trust, and the importance...

Feb 10, 2021

David and Producer Will discuss how the"Big Game" ads have shifted and how brands will be effected in the future. They also take a look into the gamestop and reddit news, Elon musk's Clubhouse debut and how virtual and live events will continue to evolve.

FOLLOW THE HOST, David Brickley:

Dec 29, 2020

A Master Class of all things Reddit with their Brand Strategy Lead, Ash Dunn.

How should brands take advantage of the platform?
What are the Do's and Don'ts?
What ways have you seen brands succeed and/or fail to get involved on Reddit?
How to get started?

Ash answers all of those questions and provides...

Dec 17, 2020

2020 Wrap Up!

In the last year we interviewed 25 of the brightest marketing minds in the industry so for this episode we have compiled all of the advice they provided on Marketing, Leadership, Culture, Awareness and Social Media jam packed into a 1 hour episode.

We look through each guest's best piece of advice and...