Feb 23, 2021
Courtney Bagby, CEO of Little Red Management, joins the Business of Social Podcast to discuss all things influencer marketing. She covers the differences between short-term and long-term deals, the importance of authenticity and consistency, and how to find the right influencer for your target demographic. Courtney also dives into the strategy behind working with one larger versus 10 smaller influencers and determining the best influencer marketing practices for your brand.