Business Of Social

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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Talking Social with the Dallas Cowboy's Taylor Stern

Jun 25, 2019

Taylor Stern is currently the Content Strategist for the Dallas Cowboys, after spending three years as the social media coordinator. Prior to that she was the Marketing and Communications manager at the Goodyear Cotton Bowl Classic and has enjoyed her past year in the DFW Area.

Taylor joined us on the Business of...

Panel w/ Instagram, Turner Sports & STN Digital (ProMax 2019)

Jun 18, 2019

Special Edition Episode! David Brickley (Owner/CEO of STN Digital), moderated a panel with Morgan Dewan (VP of Social at Turner Sports), and Dev Sethi (Head of Sports at Instagram). The panel was titled "The Social Game Changers" at the 2019 ProMax Conference in Los Angeles, CA

While on stage they discussed how the...

How a TV Show Builds Brand Awareness with Danny Corrales

Jun 4, 2019

Producer of "The Jump" on ESPN, Danny Corrales, joined the Business of Social to discuss how linear programming has changed with the existence of YouTube, Twitter, Instagram and IGTV.

Danny gives his thoughts on how much networks should value linear views vs. digital/platform views. What if your ratings are down...