Business Of Social

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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

How Liquid Death Disrupted the Market with Hamid Saify

Aug 30, 2021

Have you heard of Liquid Death Mountain Water? Did you know that in only 4 years Liquid Death amassed more Instagram followers than Fiji, Voss, Smartwater, and every other water brand in the market?

In this episode of Business of Social, David is joined by Hamid Saify, VP of e-commerce, at Liquid Death Mountain Water,...

How Esports Markets to Gen Z with Ryan Prager

Aug 16, 2021

In this episode of Business of Social, David is joined by Ryan Prager, Head of Social at Team Liquid, to talk about the massive rise of Esports and how brands can become more involved and reach new audiences. Team Liquid is one of the largest Esports organizations in the world and has partnerships with Verizon, Monster,...

A Look Inside the NHL's Social Strategy with Sean Dennison

Aug 3, 2021

On this episode of Business of Social, Sean Dennison, Director of Social Media at the NHL, joins David to discuss the NHL Seattle franchise's social strategy and the organization's plans for continued growth. The conversation highlights the significance social media has on marketing and how the distinctiveness of...