Business Of Social

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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

How MIT Thinks About Social Media with Jenny Li Fowler

Mar 28, 2022

On this episode of Business of Social, David is joined by the Director of Social Strategy at MIT, Jenny Li Fowler, to discuss how she and her team approach running and teaching social at one of the most prestigious universities in the world. Jenny and David discuss how brands can find their voices, key social metrics we...

How Gen Z Is Studying Marketing in 2022 with Dr. Jen Osbon and Scott Cuppari

Mar 14, 2022

Ever wondered how the top universities in the country are teaching marketing in 2022? It's likely a lot different from when you were in school.

On this episode of Business of Social, David is joined by Dr. Jen Osbon and Scott Cuppari of the University of Georgia's Terry College of Business. Together they lead the...