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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

May 1, 2018

Shaun McBride, also known as Shonduras is considered to be the godfather of Snapchat influencers.  He’s been featured on Fast Company, TIME, Mashable and was recently named to the Forbes 30 Under 30 List for Marketing and Advertising.

On this episode, Shaun shared his journey as an influencer and how he's been able to create authentic brand relationships that produce some of the most successful social campaigns in the industry.

Here are some of the talking points:

  • [01:54] - Shaun's journey as an entrepreneur and his start on social media
  • [06:44] - The early days of Snapchat
  • [12:08] - Snapchat's peak and the engagement it brought
  • [14:15] - Shaun's first brand partnership with Disney using Snapchat
  • [17:20] - The current state of Snapchat
  • [21:05] - The opportunity for a new social platform to emerge
  • [22:45] - The current state of the influencer market, what's right and what's wrong
  • [25:24] - [MUST LISTEN] The checklist and advice for brands looking to work with influencers
  • [26:45] - Shaun's most successful brand partnership and why it worked
  • [28:17] - How to measure ROI and the value of influencers
  • [29:50] - [MUST LISTEN] Where's the undervalued attention on social media
  • [33:15] - How big can e-sports really get
  • [35:15] - Original content that works for big brands
  • [39:55] - Where Shaun gets inspiration
  • [40:45] - The one thing everyone needs to stay ahead in social


FOLLOW Shonduras: 

Snapchat: @shonduras

Instagram: @shonduras

YouTube: Shonduras




David on Twitter: @DavidjBrickley







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STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.