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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Aug 15, 2019

How do grow your customer base? How can you turn someone from a one time buyer to a repeat customer? Which data should you be focusing on to help grow your sales numbers? 
 
If you want the answers to those questions, Emad Kazi has you covered. He has worked at Apple, eBay, Lyft and is now the Global Lifecycle Manager...


Jul 30, 2019

James Royer has worked at the Tampa Bay Lightning, the Kansas City Chiefs and now he has moved on to the brand side as the Director of Digital Marketing at Merrell.

On todays show we discuss brand storytelling and what differentiates brands who try and build a community vs. brands who try to build a consumer base....


Jul 16, 2019

 

Kelsey Cohen, Director of Marketing at Bloomscape, joined the show to talk about what it's like to market a product from the ground up and how that process compares to marketing an established brand. 

On this episode we discuss the importance of community, building a social media strategy, brand voice, providing...


Jul 9, 2019

Head of US Sports at Instagram, Dev Sethi, joined the Business of Social to discuss all things Instagram. What led to IG becoming the  powerhouse that it is today? What can we expect from IGTV in the future? What will Instagram look like in 1 year? 5 years?

Dev also gives his thoughts on best practices for social, how...


Jul 2, 2019

Ann Crandall, is the former CMO of the Big East conference and has worked at the Pac-12, the NBA and DirecTV. When it comes to the sports marketing industry, Ann has seen and done it all. She specializes in partnerships, advertising, content distribution, 360 marketing campaigns and ticket sales.
 
On this episode, we...