Jun 25, 2019
Taylor Stern is currently the Content Strategist for the Dallas
Cowboys, after spending three years as the social media
coordinator. Prior to that she was the Marketing and Communications
manager at the Goodyear Cotton Bowl Classic and has enjoyed her
past year in the DFW Area.
Taylor joined us on the Business of...
Jun 18, 2019
Special Edition Episode! David Brickley (Owner/CEO of STN Digital), moderated a panel with Morgan Dewan (VP of Social at Turner Sports), and Dev Sethi (Head of Sports at Instagram). The panel was titled "The Social Game Changers" at the 2019 ProMax Conference in Los Angeles, CA
While on stage they discussed how the...
Jun 4, 2019
Producer of "The Jump" on ESPN, Danny Corrales, joined the Business of Social to discuss how linear programming has changed with the existence of YouTube, Twitter, Instagram and IGTV.
Danny gives his thoughts on how much networks should value linear views vs. digital/platform views. What if your ratings are down...
May 24, 2019
Matt Scheckner, Global CEO at Ad Week, joined the Business of Social to talk modern day marketing, the power of influencers, and what brands should stop doing on social media.
"If you look at the power of advertising in today's world, a lot of that resides with influencers. Take Fyre Fest for example. With a big enough...
May 16, 2019
Director of Digital Media for the Denver Broncos, Ben Hunt, joined the business of social to discuss what it's like running all things social/digital for an NFL team.
How do you shift your approach for a losing season vs. a winning season? What would you do with unlimited budget?
Ben gives his take on how the team...