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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Jun 18, 2019

From the 2019 Promax BDA Conference - David, Morgan and Dev were on stage to discuss how the sports world continues to push the envelope in the social/digital space, what others can do to catch up and where the future of social is headed. 

Topics Include: 
- Bleacher Report and House of Highlights reshaping...

Jun 4, 2019

Producer of "The Jump" on ESPN, Danny Corrales, joined the Business of Social to discuss how linear programming has changed with the existence of YouTube, Twitter, Instagram and IGTV. 

Danny gives his thoughts on how much networks should value linear views vs. digital/platform views. What if your ratings are down...

May 24, 2019

Matt Scheckner, Global CEO at Ad Week, joined the Business of Social to talk modern day marketing, the power of influencers, and what brands should stop doing on social media.

"If you look at the power of advertising in today's world, a lot of that resides with influencers. Take Fyre Fest for example. With a big enough...

May 16, 2019

Director of Digital Media for the Denver Broncos, Ben Hunt, joined the business of social to discuss what it's like running all things social/digital for an NFL team.

How do you shift your approach for a losing season vs. a winning season? What would you do with unlimited budget?

Ben gives his take on how the team...

May 1, 2019

TJ Adeshola, Head of US Sports at Twitter, joined the show to discuss all things marketing, best practices that every brand should doing on Twitter and things every brand should STOP doing on Twitter. 

TJ gives his take on where the future of social media is headed, apps/platforms he uses on a daily basis, and general...