Feb 23, 2021
Courtney Bagby, CEO of Little Red Management, joins the Business of Social Podcast to discuss all things influencer marketing. She covers the differences between short-term and long-term deals, the importance of authenticity and consistency, and how to find the right influencer for your target demographic. Courtney also...
Feb 15, 2021
Monica Rigali, Global Head of Marketing and e-commerce at JanSport and Eagle Creek, joined the Business of Social podcast. She talks about the fundamentals of marketing and how she balances marketing to two different demographics on a daily basis.
Monica gives advice on building brand loyalty and trust, and explains the...
Feb 10, 2021
On this Mini Episode of Business of Social, David and Producer Will discuss how the "Big Game" ads have shifted and how brands will be effected in the future. They also take a look into the Gamestop and Reddit news, Elon Musk's Clubhouse debut and how virtual and live events will continue to evolve.