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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

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  2. 2022
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How Microsoft Markets Direct To Consumer

Aug 18, 2022

On this episode of Business of Social, join David Brickley as he sits down with Lance Trueb, Manager of Social and Earned Media at Microsoft, where they delve into the strategies Microsoft employs for direct-to-consumer marketing. Lance shares Microsoft's successful influencer marketing techniques, weighs in on the...

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How to Monetize Your Social Audience in an Authentic Way

Aug 9, 2022

In this episode of Business of Social, David Brickley and Leslie Koch, the Vice President of Social Media at TelevisaUnivision, come together to discuss effective strategies for monetizing your social audience. The conversation focuses on how to authentically connect with a diverse range of followers and utilize...

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How Overtime Reaches Over 50 Million Followers on Social

Aug 5, 2022

On this edition of Business of Social, David Brickley is joined by Tom Weingarten, Overtime's Head of Social, as they discuss the constantly evolving sports highlights scene, TikTok, and podcasts. The conversation delves into effectively promoting brand partners, producing content tailored for Gen Z, and the reasoning...

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