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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

  1. All Episodes
  2. 2021
  3. 03

Marketing for Streaming Giants Like Netflix, Marvel and Disney with Henry Ong

Mar 23, 2021

Whats the best way to market and a promote a new show for a streaming service? Should you release the episodes all at once or week to week? How does the release strategy affect your marketing tactics before, during and after release?

On this episode of Business of Social, we are joined by Henry Ong, Former Sr. Global...

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A Look Inside ESPN's Social Strategy with Kaitee Daley

Mar 16, 2021

Kaitee Daley, VP of Social Media at ESPN, returns to the Business of Social podcast to discuss the current state of social media and how it has evolved since she was last on the show in April 2019. Kaitee shares how you can change your social habits to match the algorithm and speaks to the importance of having...

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A Look Inside Patagonia's Marketing Strategy with Scott Carrington

Mar 10, 2021

Scott Carrington joins the Business of Social podcast to discuss the importance of authenticity and storytelling for organizations. Scott leads the Digital Marketing, Media and Advocacy team at Patagonia and shares why they put such an emphasis on their work within communities and organizations. Patagonia is all...

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