Sep 25, 2018
On this episode of Business of Social, David is joined by Lyndsay Signor, Vice President of Consumer Engagement at NBC Sports Group. Lyndsay leads executing 360 marketing plans, including promotion, media execution, sales partnerships and integrations, digital and social activation, and cross-company collaboration,...
Sep 18, 2018
On this episode of Business of Social, David is joined by Bryan Pettigrew, CMO for the Breeders' Cup. Bryan oversees marketing, sponsorships, television, and communications for the World Championships. David and Bryan not only dig into horse racing, but also how Bryan attacks digital, his approach to marketing, and...