Business Of Social

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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

How NBC Sports Attacks Social Media with Lyndsay Signor

Sep 25, 2018

Lyndsay Signor is the Vice President of Consumer Engagement at NBC Sports Group. She leads executing 360 marketing plans, including promotion, media execution, sales partnerships and integrations, digital and social activation, and cross-company collaboration, and also oversees the social strategy for all properties...

Marketing 101: How To Understand Your Customer with Bryan Pettigrew

Sep 18, 2018

Bryan Pettigrew is the CMO for the Breeders' Cup and oversees marketing, sponsorships, television, and communications for the World Championships.

Prior to joining the Breeders' Cup, Pettigrew worked for the National Thoroughbred Racing Association where he worked with horse industry leaders including the Breeders'...