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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Feb 28, 2018

Beck Bamberger is a former, on-air host and executive producer which led her to an Emmy in 2011.  She is a contributing writer to publications like Inc, Huffington Post, Entrepreneur, Fast Company, and Forbes.  AND she currently serves as the founder of BAM Communications, a public relations firm focused on representing the movers, shakers, breakers, and makers of technology.
 
On this episode, Beck sheds light on all-things PR.  Here are some of the topics:
  • BAM Communications and what they provide clients during a day-to-day
  • The importance of PR for a company
  • The difference between PR and Marketing & Advertising?
  • How has social media affected the industry over the last 5 years?
  • How can brands use social media to increase their PR efforts or brand awareness?
  • How big are influencers with large social followings in the industry?
  • EARNED MEDIA VALUE and what data you can use to prove that in 2018
  • How to get positive brand awareness with short attention spans?
  • And finally, her overall philosophy on how to deal with a PR crisis
 
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A STN Digital Production
A San Diego agency that focuses on digital monetization and original content to unlock the full potential of brands