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On STN Digital's Business of Social podcast, we speak with industry experts to provide insight into the always changing digital industry. We examine how brands successfully increase their affinity, analyze trends, and formulate strategies to be the guiding light for cutting-edge content in the digital space.

Feb 8, 2018

Jordan Maleh has been a Marketing Manager for the New York Knicks, the Director of Digital Marketing at Michigan University and has spent the last 3 years as the Director of Digital Marketing & Communications at the Big Ten Network. 

On this episode, Jordan sheds some knowledge on the industry with topics like:

  • Facebook's Killing of Organic Reach For Brand Pages
  • Sports Fans and the Instagram Algorithm Issue
  • How do you measure success internally on social media?
  • What’s your main KPI in your position?
  • With the rise of cord cutters and OTT’s, how are TV networks rising to the challenge 
  • What mergers and acquisitions of TV networks mean for social handles
  • What brands in the space are "doing it right" on social
  • Do you anticipate Fortune 500 companies spending more on social feeds like yours in 2018?
  • BTN’s E-Sports Strategy
  • What types of agencies/vendors/tools do you work with to support your digital department?
  • Ad Week: BTN’s Omnichannel Evolution is Paying Off With Increased TV and Digital Viewership 
FOLLOW JORDAN:
 
Twitter: @jordanmaleh
 
SHOW NOTES:
 
Facebook Algorithm Change:
 
Ad Week: BTN’s Omnichannel Evolution is Paying Off With Increased TV and Digital Viewership 
 
FOLLOW THE SHOW:
 
David on Twitter:
https://twitter.com/DavidjBrickley
 
Brett on Twitter:
https://twitter.com/BrettReganSTN
 
@bizofsocial:
 
A STN Digital Production
A San Diego agency that focuses on digital monetization and original content for their clients